Moneypenny launches new name for call management platform

Moneypenny has rebranded its call management platform from Rita to Kora: a move that reflects the company’s commitment to blending real people with the superpower of AI to deliver its market-leading service provision.
Inspired by the word “core”, Kora is exactly what the platform represents: a hub of knowledge connecting its team, processes and products across the UK and US. It’s also a reflection of how Moneypenny continually adapts to meet the needs of tens of thousands of clients across the UK, US and Europe.
Whilst past names have been acronyms (Rita stood for Response Information Talk Advise) this time it felt right to go with something more unifying. Kora is fresh, modern and the “K” was chosen to give the name its own personality and way of doing things - just like Moneypenny.
Jesper, Group CEO at Moneypenny, comments: “Kora is more than just a name change. It’s about how human empathy and AI intelligence sit together at the very core of what we do. It’s about clarity, purpose and confidence in how we support our clients – no matter what they require or where they are based.”
With Kora, Moneypenny is shaping the future of customer experience - where people and technology work together seamlessly.
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