Know exactly what marketing activity is making your phone ring
Moneypenny’s world-first partnership with leading call tracking provider, Ruler Analytics, ties previous marketing interactions back to every new phone enquiry - for a true picture of what campaigns are working and where you can maximise ROI.
Call Tracking explained
Pay-per-click (PPC) adverts. Specific keywords. Email campaigns. Wouldn’t it be great if you could view your calls as part of a full customer journey to understand exactly what’s driven people to pick up the phone in the first place?
This is the beauty of Call Tracking from Moneypenny: not only do you ensure every valuable call is captured and answered professionally by our receptionists or AI Receptionist, but you also gain full visibility of these leads, from first interaction to successful conversion, all in one place.
We have a discovery session together
This is the ideal opportunity to ask us anything and also tell us about your key objectives and priorities for using Call Tracking, so we can tailor your implementation plan.
Add tracking to your website
Your tracking tags and API are available in your Ruler Analytics account, so it’s easy to complete the integration in a few simple steps with support on hand if required.
Your Moneypenny Receptionist starts answering your calls
We have natural free-flowing conversations with your callers, capturing all details you deem important and can even send pre-qualified enquiries directly into your CRM if preferred.
Match phone leads to marketing data
Every time we capture a new lead over the phone for you, Ruler matches this new lead with the caller’s marketing interactions and fires it to your Ruler Analytics portal.
Optimise your marketing campaigns
When the call we’ve captured converts, Ruler attributes the revenue figures in your CRM to the marketing activity that worked, allowing you to optimise campaigns with confidence.
Call Tracking Service FAQs
Implementation is simple! During your discovery session, we'll work out how many dynamic numbers you require. From here, you will be provided with a small piece of code that just needs adding to your website. This is a five-minute job that you or your website host can do easily.
In order to maximise the benefits, you will need to have a Moneypenny Telephone Answering plan in place.
Our Call Tracking Service, in partnership with Ruler Analytics, requires a twelve-month minimum commitment. After three months with Moneypenny, we require only one month's notice to close your account from the date of your next invoice (this is based on Moneypenny plans up to 250 minutes).
During your discovery session, we'll discuss all the platforms you are using currently e.g. Google Adwords, Facebook, LinkedIn and Salesforce. The Ruler Analytics team will then put together a simple implementation plan that we'll work through together.
No, you do not need to link your CRM system to see which marketing campaigns are driving your most valuable calls. This will all be visible within the Ruler Analytics portal. However, connecting your CRM system means revenue can be pulled through for specific calls, giving you a true ROI for every marketing campaign you have running.
Your Ruler Analytics portal shows you exactly which of your marketing campaigns are generating phone calls, with a breakdown of: those answered by Moneypenny, the ones answered in-house, and the revenue (by linking your CRM system) that every call has generated.