A direct line for calls answered your way
Whether it’s surging enquiries or specific campaigns, a Dedicated Response Line lets you tailor how calls are handled. Freeing your team from the phones, our experienced PAs and/or AI answers for you so nothing is missed and every opportunity is captured.

Total control over how certain calls are answered
We give you a dedicated number to route calls straight to us. Depending on your needs, our brilliant PAs - or powerful AI - will follow your instructions to answer FAQs, handle sensitive situations, capture details, and deliver messages directly into your systems. Trust us to be flexible, reliable, and always on-brand.

Common use cases
Marketing campaigns
Capture responses from adverts, leaflets or radio instantly, ensuring no lead is missed.
Absence line
Record staff absences with details captured consistently and time freed for HR.
Product recalls
Provide a dedicated number for recall instructions, helping protect trust and reputation.
Press & media enquiries
Route journalists to a dedicated PR line, answered quickly and professionally.
Event registrations
Manage event bookings and FAQs with ease, capturing every registration in real time.
Whistleblowing
Offer a secure, anonymous channel for whistleblowing to protect integrity and trust.

Dedicated Response Line FAQs
A Dedicated Response Line is a phone line set up for a specific purpose, such as a marketing campaign or project. Our Moneypenny PAs will handle these calls exactly as you instruct, ensuring consistency and taking the pressure off your in-house team.
A Dedicated Response Line is ideal when you expect a high volume of calls for a particular reason or when calls require special handling. Common examples include marketing campaigns, event registrations, employee absence lines, recruitment drives, and product recalls.
As standard, our Telephone Answering Service operates Monday to Friday, 8.30am to 6.00pm. For support outside of these hours, talk to us about our evening, weekend and 24/7 solutions. Our AI Receptionist schemes are 24/7, 365 as standard.
We’ll always aim to set you up as quickly as possible. Whether you choose to use real people or AI, setup typically takes days, not weeks.
That’s entirely up to you. You can choose between real people, AI, or a hybrid option. We’ll carry out a discovery call with you to understand your requirements and determine the best solution for your needs.
Absolutely. We offer a suite of integrations, including Microsoft Teams, Salesforce, HubSpot and many more. You can view our list of available integrations here.
Our pricing is built around what you need, so the best next step is to talk to us. Our AI Receptionist is an incredibly cost‑efficient way to handle routine calls, often up to 65% less than traditional people-first answering.
All call logs are visible within your Moneypenny Portal. You’ll be able to see the number of calls handled on your dedicated response line, the actions taken, and any message details.
A Dedicated Response Line frees your team to focus on their work, ensures no enquiry is missed, improves response times, and helps you capture every opportunity while maintaining brand consistency.
For Telephone Answering Service and AI Receptionist schemes of 150 minutes or fewer, a minimum contract length of three months applies. After this period, we require one month’s notice to close your account (effective from the date of your next invoice). For larger schemes, we require either a six or twelve-month commitment (depending on the volume of inclusive minutes) with three months' notice to terminate the service.