How an outdoor catering franchise scaled seasonal demand

National outdoor catering franchise, The Gourmet Hog Roast Company, were looking for a solution to support their growth at every stage.

With call volumes spiking during busy summer months, The Gourmet Hog Roast Company needed flexible support to handle every enquiry without growing headcount. Hear from co-directors Nick and Marco as they explain how Moneypenny helps them scale up in busy periods, stay lean year-round and deliver a seamless customer experience.

Transcript: 

Marco: If you need to get back to your customers quickly, you should definitely look at something like Moneypenny. 

Nick: I’m Nick Warlow, and I’m one of the co-directors and founders of The Gourmet Hog Roast Company. 

Marco: And I’m Marco Bosonotto, one of the co-directors. 

Nick: We’re a hog roast and barbecue company, specialising in all things outdoor catering — whether that's for a wedding, corporate or private party.
The reason for us using Moneypenny is really a story of the evolution of our company. From where it was just Marco and I going out and doing events, through to developing into a franchise business. 

Marco: We were getting a load of calls. Being a seasonal business, we needed somebody to take all the calls, as we were very busy in the summer months, and need somebody to ask the right questions.

Nick: Moneypenny answer those phone calls for us and they are integrated into our CRM system, so they're collecting all the pertinent information that we need to send out pricing and deliver an experience to our customers. 

Marco: Integrating with the CRM is a massive step forward, especially with the franchise, because the sheer volume is just, you know, impossible to deal with. 

Nick: We don't want a bloated head office function. Our business model is based on being agile. Our costs are quite lean - being able to scale Moneypenny both up in the busy periods and down in the quieter periods for us is key. 

Marco: It’s quite flexible like that, which is really good. And you never know which call you’re going to miss, right? So you have to capture every one. 

Nick: They’re an extension of our sales and marketing team, but we're giving that local feel to customers, and Moneypenny help us support that.