5 spooky business blunders that drive customers away

Halloween is just around the corner, and as we enter the spooky season, don’t let terrifying business blunders frighten you. At this time of year, most people enjoy a good scare - but you’ll want to steer clear of anything ghastly when it comes to your business. In this blog, we’ll shed some light on five haunting mistakes that might be scaring off your customers.

1. Ghosting customers into the abyss

In the business world, “ghosting” is used to describe suddenly cutting off all communication with someone, without any explanation or warning. It can leave you in the dark, wondering what happened and why, without closure.  

The chilling reality is when you don’t respond to customers when they reach out, they’ll start to feel forgotten and abandoned. It can be a frustrating and hurtful experience, and they may feel like they’re being ignored, or that their opinion isn’t valued. So, it’s important to respond to your customers as quickly as possible, even if you’re not able to help straight away, a quick response to acknowledge them goes a long way. 

2. Your website is a digital haunted house

Your website is the face of your business and is typically the first-place customers will go to learn about you and the services you provide. So, if your website has eerie dead links, outdated content, and slow loading times, it's enough to make anyone flee with terror. The key is making sure that your website is user-friendly and responsive, so take the time to perform a thorough website audit, clear out the cobwebs, and fix any outstanding issues that could cause your website to scare away potential customers. 

3. Focusing only on fresh blood

Although it might seem that chasing new leads is the right way to grow your business, you shouldn't overlook the importance of your existing customers - they are just as, if not more, important. While new leads bring excitement and fresh energy, your current customers are the life and soul of your business. Building a good customer relationship makes them feel more secure and connected to your brand, which increases retention rates, referrals, word-of-mouth publicity, and repeat business.   

4. Draining the life from your employees

The importance of providing excellent customer service cannot be understated. And many people misjudge how both the customer experience and the employee experience are actually linked. In order to keep your customers loyal and satisfied, you need to have happy and engaged employees. Promote a positive workplace where your employees feel valued, and your customers will without doubt notice the positive difference in your staff.

5. Relying on skeleton staff instead of outsourcing

Outsourcing has become a smart choice for many businesses, and it’s easy to see why. Trying to juggle every aspect of your business on your own may seem like you’re saving money or maintaining control, but in reality, it can quickly lead to chaos. 

Outsourcing your calls is one of the most effective ways to ensure your business keeps a professional image at all times. At Moneypenny, we provide you with dedicated receptionists, hand-picked to look after your customers as if they were our own. Whether you need help during busy periods, an overflow service, or 24/7 support, outsourcing offers you the flexibility to keep your business running smoothly - no matter how busy things may get. 

Why choose Moneypenny? 

Moneypenny is the UK’s leading and most trusted provider of outsourced calls, live chat, and more, supporting thousands of businesses across the UK. Whether you’re a small business or a large franchise, our team is dedicated to delivering great customer service on your behalf, ensuring that no opportunity is ever missed.  

This Halloween, don’t let poor communication scare off your customers; instead, let us handle this for you. Contact us on 0333 202 1005 and learn how we can help your business today.