Here at Moneypenny, we recognise the issues around lead qualification that UK marketers are facing in 2025. With this in mind, we commissioned a survey to gain further insight into why marketers are struggling, what their current processes are, and any other obstacles they are facing around performance and engagement. And the results we’ve seen are fascinating!
Get your hands on this exclusive report today
Key statistics and latest trends
Must-have marketing tools
Insights into the current state of the sales and marketing funnel
The positive impact of outsourcing
We asked marketing experts about the state of lead management in 2025
Here's what some have said:
Key highlights
1 in 3
marketers admit they face difficulty getting back in touch with leads
Moneypenny commissioned a report conducted by insight-driven research specialists, Censuswide, who surveyed UK marketers between 30th October and 4th November 2024.
The research was conducted by Censuswide with Senior Marketing Decision Makers in the UK (Senior Manager and above). Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
Alongside this, we also conducted an organic survey during the same period to gather additional insights from UK marketers.
