Typically, live chat is used to support sales or customer service activities. But it can also be used to increase ROI.
How? Live chat offers a direct line of communication to visitors. When someone visits your website, it gives them a chance to ask any questions they may have in the moment.
They may not be committed enough to call or email. But live chat provides an informal way of moving their journey along, without too much effort from them.
We spoke to Joe Dearbonne, Director of Demand Generation for SnapEngage, to find out 10 ways that you can use live chat to increase ROI from your marketing efforts.
To hear more from Joe on how live chat can help with B2B lead generation you can watch our Supercharged Lead Gen interview here.
There are so many ways that you can use live chat to maximise the ROI of your marketing activity, and this is just one of the many benefits of a managed live chat service. We’ve seen first hand what this can deliver for Moneypenny as our Head of Marketing, Hannah Stringer, outlines here;
“If you have a moderate to high volume of website visitors, installing Live Chat onto your site could be a no-brainer. The Moneypenny website has certainly benefited from the tool over the past few years.
We started using Live Chat on our site in spring 2017. We saw a 10% increase in conversion rates from the website in the following six months. Since then, it’s gone from strength to strength. Our clients who use the service have huge success with Live Chat.”
Live chat has the potential to open up so many opportunities for your business, if you want to find out more why not chat with one of our team right now?
you are interested in driving more leads and ROI through your marketing activity check out our Supercharged Lead Gen series, where our Digital Marketing Manager, Daniel Marshall, speaks to some of the greatest minds in marketing and gets their view of the challenges marketers currently face as well as getting their top tips for supercharging lead generation.