In our annual customer communications report, we take a deep-dive into consumers’ preferences when contacting a business, their rising expectations and how specific demographics impact the choices they make.
Building on the insights from last year, this latest report has a particular focus on consumer behaviors amid ongoing technological changes and the rise of hybrid working – ultimately finding that, despite the plethora of digital options available, phone remains king with more than 40% of people naming it as their preferred communication channel. Which, in itself, is powerful; even in today’s changing landscape, human-to-human interaction still matters.
Meeting and exceeding your customers’ expectations has never been more important. Read our report here and use it to set your business apart from the competition.